"The unveiling of the 4-door Nano, which is a 1 Lakh rupee car made by Tata Motors was held at the Auto Expo in New Delhi. The car is grabbing attention from the people from all over the world not only for its low price but also for its beautiful looks and striking features. The car was driven by the owner of the company Tata Motors Mr. Ratan N. Tata at the unveiling ceremony that was held at the 9th Auto Expo who said that the bringing out the car was a dream come true for him. The booking for the car will be started by the June – July of the year 2008 and by September and October the car will be on roads in India."
The Tata Nano - India's New $2500 Family Car
Find a group of ordinary office workers enjoying their break and ask them what they think is the world’s cheapest car right now. Chances are, more than half of them will tell you conflicting answers and only a small portion will get the correct answer. But ask people who are interested in the industry and without missing a beat the name Tata Nano will crop up into the discussion.
The attention and the popularity of the car cannot be denied in the industry and when this car was unveiled to the public during the first month of 2008, this sent ripples in the industry and attention was shifted to India and its Tata Nano. The high-end version of the Nano was officially unveiled to the public in European soil. When this Indian product was unveiled in the Geneva auto show, this car almost stole the attention from all the flashy cars around. The CEO of Aston Martin and head of ProDrive David Richards noticed this car and said that the Nano almost stole the attention from the other flashy cars in the show. The head of Fiat Motors also dropped by at the booth of Tata Motors and Honda Motors CEO Takeo Fukui even likened the Tata Nano to the Honda Jazz. Now that was one testament to the fact that the Nano is on the right direction at the right moment.
About Tata Motors-the maker of Nano
But the journey of Nano by Tata Motors of India going to the Geneva Auto Show and into the global market is a difficult one. Tata Motors of India has been developing the car in 2007 and the brand was driven one motivation- to deliver an automotive transportation for the Indian population with a cost of 100,000 rupees or $2,500. Because of the budget by the company, this was named the ‘People’s Car’. The chair of Tata Motors, Ratan Tata said during the New Delhi Auto Expo in 2008 that his car is neither a concept car nor a prototype.
The maker of the Nano is Tata Motors Limited and this is a multinational company that is based in Mumbai, India. This is one of the largest carmakers in the world, and based on the 2006 figures, Tata Motors is ranked as the 20th largest automaker. The company is known primarily for launching the cheapest car in the market, the Nano. The year 2008 was a great year for Tata Motors too since this was the year when the company acquired the Jaguar and the Land Rover business from Ford Motor Company. But more than its move to control Jaguar and Land Rover, the name Tata will be known for introducing the efficient Nano.
"At the new car's launch, Tata Motors' group chairman Ratan Tata said his company will export their 'people's car' into the Eurozone. Eventually. Tata will restrict Nano sales to India for the first two years– or more– before starting exports. To Africa, Latin America and southeast Asia. After that, they'll shoehorn in some bigger engines (the base Nano has a 33hp 624cc two-cylinder powerplant) and add some more 'advanced features.' Hang on. Can the new 'people's car' meet strict European emissions and safety regulations? 'When we go to Europe, we will conform to all existing regulations,' insisted Girish Wagh, head of the 500-member Nano product development team. Responding to a question, he added: 'Yes, I said when.'"
Tata Nano - Small but Powerful
The Nano is a four-door car that measures around 10 meters long and measures 5 feet wide. Powering the Nano is the 623cc 2-cylinder engine which is located at the back of the car. Powering on the road at 33 horsepower and pushing the car at 65 miles per hour, the Nano is a reliable personal and family car. There will be a small trunk that is provided for the driver where he can store his things.
What does the introduction of Nano mean for India?
The introduction of this small car effectively brings HUGE implications to the industry and the market. For one, a car will be made available to the Indian masses. Just priced at 100,000 rupees, this could mean that middle income earners can finally get their own car. Everyone will then be given the chance to be mobile using a cheap car without thinking about the emissions and fuel efficiency. And another implication is that this can serve as an inspiration for other car companies to take notice if in case the Nano becomes big in the market. But it is not always sweet things that you can expect from the Nano and other cheap cars that may be introduced as inspired by Nano. The very cheap price of this car and similar cars in the future may lead to mass motorization in many countries which can aggravate pollution and global warming. These are some concerns circling around the Tata Nano. But for now, the industry has a positive response to Tata Nano- the cheapest car in the market.
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