What's an SEO? Does Google recommend working with SEO companies?

http://www.google.com –

This link is to Google's FAQ page on SEO services. If you are interested to know more about SEO guidelines, best practices, and what to watch out for, this page is a good reference. Why is it important? As they state on the page, it contains "a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether."

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